After Marlboro Men died, a void was left for a rugged, strong man in the media. The Most Interesting Man in the World filled part of that need, but how can you get intrigued by a man stuck to one beer label?

Behold the new face to rule them all!
Roughly unshaven, yet sophisticated even without his eyeglasses. Minimum chance of lung cancer, cool hat, kids like him and he is silly enough to enjoy this new role.

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"Каубој јаше љут, пред њим је далек пут"